Audience Questionnaire

Are you male or female?
Female: 5
2. What age range are you in?
15-17 2
18-25 3
3. Which out of the artists below do you like the most?
Adele 2
Radiohead 1
White Stripes
Duffy 1
Vampire Weekend 1
4. How many times have you attended music concerts/gigs?
never once 2
less then 5 times 1
more then 5 times 2
5. Do you buy CDs?
yes 3
no 2
6. Do you download off programs like Itunes?
yes 1
no 4
7. Do you illegally download music?
yes 3
no 2
8.In listening to ‘Soon We’ll Be Found’ which of the following would you expect to see in a music video of this genre:
live performance 1
narrative 1
Concentration on the artist 3

Analysis:From the demographic profile, we considered that the audience for our music video would be mostly female, therefore we asked only females to answer our questionnaire. When it came to considering the age range of our demographic, we decided to focus our questionnaire towards 18 and older, as this is what we believe the majority of the age range of our target audience to be. From the results, we saw that Adele was the highest scoring for most popular artists, reflecting that female pop/indie is popular within our demographic. This can be reflected in question 4, as the artist is known for attracting fans to gigs and performing live, as opposed to lip syncing. Our results clearly represent that the majority of people in our demographic choose to download music, but they also enjoy buying the album perhaps because they enjoy having the actual album and keeping it for the sentimental value. We also decided to play our target audience an extract from our chosen song and from this we asked for what they would expect to conventionally appear in the music video. The feedback we received was that although some of our audience expected to see instruments and narrative, most of them answered that they would prefer more concentration on the artist as the song is more emotionally profound and therefore fans expect a degree of personal attachment from the artist. For this reason, we felt that it was important and very effective that we used plenty of close ups of our artist.