Institution Research

The reason we chose to sign our artist to XL recordings is because the other bands on the label were to a similar style as our artist, in the sense that they were also alternative, yet quite commercial.
Some of these artists included Adele (which is quite a similar artist to Ally) and Radiohead, who are quite experimental and electric rock. Therefore the record label has a very broad variety, but all signed to it are similar in the sense that, they are well known, however they have not been commercialised and almost violated by the media, such as 'Girls Aloud' or other mainstream acts.
The now sole owner of the group Richard Russell has recently broadened the musical horizons of the label however he has still maintained a credo of working as he only signs artists he views as original and inventive.
In 2003 the label won the Music Week A&R award and In 2009 the label won the " Best Independent Label award".